Storytelling & Design
My absolute favorite design concept has to be creating mood boards that tell a story. It starts off by making the entire project well organized, structured, and easy to understand. A Mood board is a physical or digital collage of various items, like snapshots, song lyrics, images, materials, text, and other design elements that lead to the final theme of the product. The purpose of a mood board is to help explore ideas and figure out the general style, mood, colors, and overall feel of a product.
A mood board tells a good story.
Here's a link to a mood board I created on Pinterest.
Mood boards can be used by designers in different fields ranging from health, fashion, interior design, etc. Mood boards act as a bridge between an idea and a first draft. It's better to think about mood boards as a form of visual organization.
Here are a few reasons to create a mood board;
They help clarify the vision.
They involve clients in the process from the early stage.
They aid collaboration between teams and clients.
They help establish the basics of what the end result could ideally look like.
In conclusion, mood boards are a very essential design tool that allows you to explore your ideas very easily, creatively, and collaboratively.
For more on mood boards, please read my previous article 😊